Gerard Genette is a French literary theorist associated in particular with the Structuralist's movement and such figures as Roland Barthes and Claude Levi Strauss, from whom he adapted the concept of bricolage. Here, I apply his five concept which he used in Narrative Discourse: An essay in method:
1) Order
2) Frequency
3) Duration
4) Voice
5) Mood
- in literary theory, structuralism is an approach to analyzing the narrative material by examining the underlying invariant structure. for example, a literary critic applying a structuralist literary theory might say that the authors of west side story did not write anything "really" new, because their work has the same structure as Shakespeare's Romeo and Juliet.
it is not just advertisement of "Ariel" but in this advertisement we find very brif idea about equality of man and women.so i think structure of this advertisement is good.
In this advertisement we can see feminism structure of our society. man and woman both are going out side to work for money but very few theme are share burden of housework. 'gender inequalities rooted' in not only our social structure but also in our mentality. i'm just saying that if man go out side for making money then wife do cooking, cleaning,laundry everything, both are making money than why they are not share all there responsibility?
Thank you.......
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